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Brand and Talent

Brand and Talent

Author: Kevin Keohane
Publisher: Kogan Page
ISBN: 9780749469252
Published In: February 2014
Format: Paperback , 240 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

RM175.50

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Brand and Talent provides academic and commercial evidence, as well as practical advice, on how to merge practices and organisational design in the area of brand management and talent attraction and management.

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent.

In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a 'joined up' approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

Kevin Keohane is currently partner at BrandPie, an strategic brand consultancy.

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