Foreword xiii
Introduction 1
Part I: Getting Started with Employee Engagement 5
Chapter 1: Basic Training: Employee Engagement Basics 7
Chapter 2: The Hard Sell: Making a Business Case for Employee Engagement 15
Chapter 3: Engagement Gauges: Finding Your Employee Engagement Baseline 31
Chapter 4: Motivation Nation: Engagement and Motivation 47
Chapter 5: Talk to Me! The Importance of Communication 59
Part II: Strategies for Driving Engagement 89
Chapter 6: Winning Their Hearts and Minds: Driving Engagement with a Sense of Purpose 91
Chapter 7: People Who Lead People: Engaging Employees through Leadership 105
Chapter 8: Talkin’ ’Bout My Generation: Driving Engagement across Generations 121
Chapter 9: Go, Team! Driving Engagement through Team Development 139
Chapter 10: Brandy, You’re a Fine Girl: Driving Engagement through Branding 163
Chapter 11: Game On! Driving Engagement with Gamification 177
Part III: Selecting the Right Employees to Increase Engagement 189
Chapter 12: You’re Hired! Hiring for Engagement 191
Chapter 13: Why Do You Want to Work Here? Interviewing Job Candidates 217
Chapter 14: All Aboard! Onboarding Techniques to Foster Engagement 235
Part IV: Measuring and Recognizing Engagement 245
Chapter 15: Measure Up: Measuring Performance and Engagement 247
Chapter 16: Goal! Setting Performance Goals and Conducting Performance Appraisals 261
Chapter 17: You Win! Rewards and Recognition 281
Chapter 18: Help Me! Helping Struggling Employees 297
Part IV: The Part of Tens 311
Chapter 19: Ten Ways to Engage New Hires 313
Chapter 20: Ten (Or So) Additional Employee Engagement Resources 319
Chapter 21: Ten Ways Engaged Employees Help Your Bottom Line 325
Index 331