Social Media: Legal Risk & Corporate Policy

Name: Social Media: Legal Risk & Corporate Policy
Brand: Aspen
SKU: 9781454821489
Price: 1008.80 HKD
Availability: OutOfStock
Author: Adam I. Cohen
ISBN: 9781454821489

By Adam I. Cohen

Aspen May 2013

Specifications

ISBN-13: 9781454821489
Publisher: Aspen
Publication: May 2013
Format: Paperback , 534 pages
Jurisdiction: U.S. ? Countri(es) for reference only

Details

Today, as employees blur the line between what’s business and what’s personal, electronic gaffes, outbursts, and spontaneous attacks span the globe in 80 milliseconds. It can happen anywhere at any time—not just from the office, not just from your network, not just from corporate devices. To stay in control of this ever-changing threat, attorneys, corporate policymakers, and communications professionals must master the social media legal landscape.

Social Media: Legal Risk and Corporate Policy quickly puts you in charge with:

The only practical, social media policy-creation toolkit that includes sample provisions
Proven techniques for navigating conflicts between policy and privacy
Valuable analysis of the implications and applications of social media cases—including labor and employment litigation and regulatory concerns
Exclusive insights from expert, author, attorney, consultant, and professor Adam Cohen

Now you can establish sound social media policy quickly, because Social Media: Legal Risk and Corporate Policy gives you immediate access to concise, comprehensive coverage. Spanning two distinct sections— “Managing Legal Risk” and “Navigating the Social Media Services’ Privacy Policies and Practices”—this book is organized to speed your policy creation and support ongoing management of social media issues.

You will also receive “at-your-fingertips” access to numerous appendices designed to save you time by taking you directly to key primary source documents. Buyers gain access to ongoing social media law updates from the author.

Understand and manage the risks associated with employee use of social media services. Know what’s right, right now, with Social Media: Legal Risk and Corporate Policy.

SECTION 1: MANAGING LEGAL RISK

Chapter 1. PRACTICAL LITIGATION ISSUES IN SOCIAL MEDIA CASES

§ 1.01 Social Media Is Fair Game in Litigation—So Treat It Accordingly
§ 1.02 Evidentiary Admissibility Concerns
§ 1.03 False Expectations of Privacy
§ 1.04 Obtaining Social Media Discovery from Service Providers

Chapter 2. SOCIAL MEDIA AND ATTORNEY ETHICS

Chapter 3. THE EVOLVING SOCIAL MEDIA JURISPRUDENCE

§ 3.01 Employment
§ 3.02 Breach of Contract
§ 3.03 Defamation
§ 3.04 Personal Injury
§ 3.05 Intellectual Property
§ 3.06 Expert Witness Qualifications
§ 3.07 Jurisdictional Issues
§ 3.08 False Advertising/Consumer Fraud
§ 3.09 Civil Rights
§ 3.10 Tax
§ 3.11 Juror Use of Social Media
§ 3.12 Other Cases

Chapter 4. THE CASE FOR CORPORATE SOCIAL MEDIA COMPLIANCE POLICIES

Chapter 5. WHAT SHOULD THE SOCIAL MEDIA POLICY COVER?

§ 5.01 Introduction
§ 5.02 Statement of Rationale
§ 5.03 Encouraging or Requiring Compliance
§ 5.04 Intellectual Property Protection
§ 5.05 Requiring Authorization
§ 5.06 General Requirement of Exercise of Good Judgment and Professionalism
§ 5.07 Representation of Company
§ 5.08 Privacy
§ 5.09 Controversial Topics
§ 5.10 Confidentiality
§ 5.11 Legal Liability
§ 5.12 Photos and Videos
§ 5.13 Acknowledgment Forms

Chapter 6. SOCIAL MEDIA POLICY TOOLKIT—SAMPLE PROVISIONS FOR BUILDING A CORPORATE POLICY

§ 6.01 Introductory Language
§ 6.02 Statement of Rationale
§ 6.03 Authorization Required, Suggested (Or Not)
§ 6.04 Compliance Encouraged/Required
§ 6.05 Confidentiality
§ 6.06 Copyright and Other Intellectual Property
§ 6.07 Don’t Assume the Obvious Is Obvious
§ 6.08 Legal Liability
§ 6.09 Photos and Videos
§ 6.10 Privacy
§ 6.11 Representation of Company on Social Media
§ 6.12 Social Media Activities on Company Time
§ 6.13 Third Parties
§ 6.14 Acknowledging Compliance

SECTION 2: NAVIGATING THE SOCIAL MEDIA SERVICES’ PRIVACY POLICIES AND PRACTICES

Chapter 7. PRIVACY AND SOCIAL MEDIA—WHO CONTROLS SOCIAL MEDIA DATA

§ 7.01 Government Regulatory Activity
§ 7.02 Fraley, Cohen, and Other Privacy Litigation Against Social Media Services

Chapter 8. PRIVACY POLICY COMPARISON: FACEBOOK, MYSPACE, TWITTER, LINKEDIN, AND GOOGLE

§ 8.01 Introductory Section
§ 8.02 Statement of Rationale
§ 8.03 Scope of Policy
§ 8.04 User Configuration Options
§ 8.05 Location Information
§ 8.06 User Access to Personal Information
§ 8.07 Cookies
§ 8.08 How Personal Information Is Used
§ 8.09 Disclosure to Third Parties
§ 8.10 International Law Considerations
§ 8.11 Special Considerations Regarding Minors
§ 8.12 Apps
§ 8.13 Advertising
§ 8.14 Information Security
§ 8.15 Changes to Policy

Chapter 9. TAXONOMY OF SOCIAL MEDIA SERVICE PRIVACY POLICIES

§ 9.01 Introductory Sections
§ 9.02 Services’ Stated Rationale for Collecting Information
§ 9.03 Scope of Policy Application
§ 9.04 General Descriptions of Information Collected
§ 9.05 Collection and Use of Location-Based Information
§ 9.06 Cookies
§ 9.07 How We Use the Information
§ 9.08 User Privacy Options
§ 9.09 User Accessto Personal Information
§ 9.10 Disclosing Information to Third Parties
§ 9.11 Information Security
§ 9.12 Changes to the Privacy Policy
§ 9.13 Special Provisions Protecting Children
§ 9.14 Relationship Between Advertising and Personal Data
§ 9.15 Special Considerations Regarding European Union Users/Data
§ 9.16 Information Collected from Apps

CONCLUSION

APPENDICES:

Appendix 1. MARYLAND SENATE BILL 433 (MAY 2, 2012)
Appendix 2. UNITED STATES HOUSE OF REPRESENTATIVES BILL H.R.5050-SOCIAL NETWORKING ONLINE PROTECTION ACT (APRIL 27, 2012)
Appendix 3. CALIFORNIA SENATE BILL NUMBER SB 1349 (FEBRUARY 24, 2012)
Appendix 4. CALIFORNIA ASSEMBLY BILL NO. 1844 (FEBRUARY 22, 2012)
Appendix 5. SEC NATIONAL EXAMINATION RISK ALERT: INVESTMENT ADVISER USE OF SOCIAL MEDIA (JANUARY 4, 2012)
Appendix 6. UNITED STATES SENATE BILL–PASSWORD PROTECTION ACT OF 2012
Appendix 7. NLRB OFFICE OF THE GENERAL COUNSEL REPORT ON SOCIAL MEDIA (AUGUST 18, 2011)
Appendix 8. U.S. CHAMBER OF COMMERCE SURVEY OF SOCIAL MEDIA ISSUES BEFORE THE NLRB (AUGUST 5, 2011)
Appendix 9. FINRA REGULATORY NOTICE 11-39: SOCIAL MEDIA WEBSITES AND THE USE OF PERSONAL DEVICES FOR BUSINESS COMMUNICATIONS (AUGUST 2011)
Appendix 10. SAN DIEGO COUNTY BAR COMMITTEE ON LEGAL ETHICS, IN OPINION 2011-2 (MAY 24, 2011)
Appendix 11. NYCLA COMMITTEE ON PROFESSIONAL ETHICS FORMAL OPINION NO.: 743 (MAY 18, 2011)
Appendix 12. NLRB OFFICE OF THE GENERAL COUNSEL ADVICE MEMORANDUM: LEE ENTERPRISES, INC. (APRIL 21, 2011)
Appendix 13. NEBRASKA LEGISLATIVE BILL 552 (JANUARY 19, 2011)
Appendix 14. THE ASSOCIATION OF THE BAR OF THE CITY OF NEW YORK COMMITTEE ON PROFESSIONAL AND JUDICIAL ETHICS, FORMAL OPINION 2010-2 (SEPTEMBER 2010)
Appendix 15. CALIFORNIA SENATE BILL NUMBER SB 1411 (FEBRUARY 19, 2010)
Appendix 16. FINRA REGULATORY NOTICE 10-06: SOCIAL MEDIA WEB SITES (JANUARY 2010)
Appendix 17. NLRB OFFICE OF THE GENERAL COUNSEL ADVICE MEMORANDUM: SEARS HOLDINGS (ROEBUCKS) (DECEMBER 4, 2009)
Appendix 18. REPORT OF FINDINGS INTO THE COMPLAINT FILED BY THE CANADIAN INTERNET POLICY AND PUBLIC INTEREST CLINIC (CIPPIC) AGAINST FACEBOOK INC. UNDER THE PERSONAL INFORMATION PROTECTION AND ELECTRONIC DOCUMENTS ACT (JULY 16, 2009)
Appendix 19. DELAWARE HOUSE BILL NO. 309
Appendix 20. MICHIGAN HOUSE BILL NO. 5523
Appendix 21. GLAZER LIVEPERSON FSM
Appendix 22. NLRB SOCIAL MEDIA POLICY (JANUARY 2012)
Appendix 23. NLRB SOCIAL POLICY (MAY 2012)

Index

About the Author

Adam I. Cohen is an attorney, consultant and professor focused on electronic discovery and information management. He is a Principal in the Forensic Technologies and Discovery Services practice group at Ernst&Young LLP (nothing in this book should be construed as reflecting the opinions or positions of the firm, they are Adam’s alone). Before going into the consulting field, Adam was a litigation partner at Weil, Gotshal & Manges LLP. He is also an adjunct professor at Fordham Law School and Pace Law School, where he teaches electronic discovery. Adam is the co-author (with his former partner at Weil, David Lender) ofElectronic Discovery: Law and Practice , now in its eleventh year of publication. That treatise has been cited in several landmark federal court opinions. Adam is also the co-author of The ESI Handbook, which is now included as part of the aforementioned eDiscovery treatise. Adam is a frequent speaker on eDiscovery and information management topics and a prolific author of articles and papers in the field. He has been appointed as a neutral expert on eDiscovery in federal court, and co-chairs the New York State Bar Association’s eDiscovery Committee and serves as a member of the advisory board for Georgetown Law School’s Advanced eDiscovery Institute.

Adam is a graduate of Duke Law School as well as Wesleyan University, where he majored in philosophy. He is a proud husband to his wife Lori and father of three children, Zachary, Charlie and Logan, as well as a beloved puppy named Mocha.

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