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The Cambridge Handbook of International and Comparative Trademark Law

The Cambridge Handbook of International and Comparative Trademark Law

Author: Irene Calboli; Jane C. Ginsburg
Publisher: Cambridge University Press
ISBN: 9781108423090

Published In: September 2020
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only
Paperback Edition ISBN: 9781009293136

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Trade in goods and services has historically resisted territorial confinement, but trademark protection remains territorial, albeit within an increasingly important framework of multilateral treaties. Trademark law therefore demands that practitioners, policy-makers and academics understand principles of international and comparative law. This handbook assists in that endeavour, with chapters describing and critically analyzing international and regional frameworks, and providing comparative perspectives on the substantive issues in trademark law and related fields, such as geographic indications, advertising law, and domain names.

Chapters contrast common law and civil law approaches while focusing on the US and EU trademark systems in light of the role these systems have played in the development of trademark laws. Additionally, this handbook covers other jurisdictions, both common law and civil law, on the Asia-Pacific, African, and South American continents. This work should be read by anyone seeking a better understanding of trademark law around the world.

Foreword - Lord Justice Richard Arnold

Preface - Irene Calboli and Jane C. Ginsburg

Part One. international aspects of trademark protection: historical perspectives and current developments

1. The Trademark Provisions in the Paris Convention for the Protection of Industrial Property

Sam Ricketson

2. A Look at the Trademark Provisions in the TRIPS Agreement

Daniel J. Gervais

3. The Internationalisation of Trademark Protection: Mapping and Documenting Twenty-Five Years of (Post-Paris Convention and) Post-TRIPS Trademark Agreements

Susanna H.S. Leong

4. The Trademark Provisions in Post-TRIPS Mega-Regional Trade Agreements

Susy Frankel

The Protection of Well-Known Marks under International Intellectual Property Law

Frederick Mostert

6. Regional Trademark Protection: Comparing Regional Organizations in Europe, Africa, South East Asia, and South America

Irene Calboli and Coenraad Visser

7. Territoriality and Supranationality: Judicial and Legislative Competence in International Trademark Disputes

Edouard Treppoz and Jane C. Ginsburg

8. Alternative Dispute Resolution for Trademark Disputes

Jacques de Werra

Part Two. Comparative perspectives on trademark protection: convergence and (remaining) divergence

i. The Nature and Functions of Trademarks

9. Trademark Functions in European Union Law

Annette Kur

10. The Function of Trademarks in the United States

Graeme B. Dinwoodie

ii. Signs That Can Be Protected as Trademarks

11. Protectable Trademark Subject Matter in Common Law Countries and the Problem with Flexibility

Lisa P. Ramsey

12. Signs Eligible for Trademark Protection in the European Union: Dysfunctional Incentives and a Functionality Dilemma

Martin Senftleben

iii. Public Policy Limitations of Trademark Subject Matter

13. Public Policy Limitations on Trademark Subject Matter: A US Perspective

Christine Haight Farley

14. Public Policy Limitations on Trademark Subject Matter: An EU Perspective

Jens Schovsbo and Thomas Riis

iv. The Relationship between Trademarks and Geographical Indications

15. Sui Generis or Independent Geographical Indications Protection

Dev S. Gangjee

16. Does the Unfair Competition Approach to Geographical Indications of Origin Have a Future?

Kimberlee Weatherall

v. Certification and Collective Marks

17. Anglo and EU Frameworks for Certification and Collective Trademarks

Graeme W. Austin

18. Certification and Collective Marks in the United States

Margaret Chon

vi. The Relationship between Trademark Law and Advertising Law

19. Trademark Law and Advertising Law in the European Union: Conflicts and Convergence

Ansgar Ohly

20. The False Advertising/Trademark Law Interface at Common Law

Rebecca Tushnet

vii. The Relationship between Trademark Law and the Right of Publicity

21. Commercial Exploitation of the Human Persona in the United States: Who Needs Trademarks When You Have the Right of Publicity?

David Tan

22. Commercial Exploitation of the Human Persona in European and French Law: Who Needs Trademarks When You Have Personality Rights?

David Lefranc

viii. Trademarks and Domain Names

23. Legal Regulation of Internet Domain Names in North America

Jacqueline D. Lipton

24. Domain Name Dispute Resolution in Mainland China and Hong Kong

Jyh-An Lee

ix. Overlapping Rights

25. Relationship between Trademark Law and Copyright/Design Law: Trademark Protection for Ornamental Shapes?

Estelle Derclaye and Ng-Loy Wee Loon

26. Overlapping Copyright and Trademark Protection in the United States: More Protection and More Fair Use?

Jane C. Ginsburg and Irene Calboli

x. Theories Underlying the Standards for Trademark Infringement

27. Misappropriation-Based Trademark Liability in Comparative Perspective

Jeremy N. Sheff

28. The Doctrine of Instruments of Fraud in Historical Perspective

Lionel Bently

xi. Trademark Dilution

29. US Anti-Dilution Law in Historical and Contemporary Context

Sandra L. Rierson

30. Dilution and Damage beyond Confusion in the European Union

Anselm Kamperman Sanders

xii. Secondary Trademark Liability

31. Approaches to Secondary Liability for Trademark Infringement: Common Law Evolution

Stacey Dogan

32. Approaches to Secondary Liability for Trademark Infringement: A Limited Harmonization under European Union Law

Miquel Peguera

xiii. Trademark Defenses

33. Valuing the Freedom of Speech and the Freedom to Compete in Defenses to Trademark and Related Claims in the United States

Jennifer E. Rothman

34. Limitations to Trademark Protection as Defences to Infringement

Jennifer Davis

xiv. The Principle of Exhaustion of Trademark Rights

35. Common Law and Civil Law Approaches to Trademark Exhaustion in Europe: The Distribution Function of Trademarks

Apostolos G. Chronopoulos and Spyros M. Maniatis

36. The Relationship between Trademark Exhaustion and Free Movement of Goods: A Review of Selected Jurisdictions and Regional Organizations

Irene Calboli

xv. Trademark Transactions

37. Trademark Transactions in Common Law Countries: Liberalisation and Its Limits

Robert Burrell and Michael Handler

38. Civil Law Perspectives on Trademark Transactions

Nicolas Binctin

Index

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