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The Essentials of Corporate Communications and Public Relations

The Essentials of Corporate Communications and Public Relations

Author: Society for Human Resource Management; Harvard Business School Press
Publisher: Harvard Business School Press
ISBN: 9781591398196
Published In: June 2006
Format: Paperback , 311 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents
Author

Details

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles, and case studies, this essential guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.

Today's HR professionals work side by side with senior executives to devise a strategy for their organizations and to marshal the talent and resources to implement it. That means going beyond the traditional HR domain and mastering the fundamentals of all aspects of business and management.

About the book series

The Business Literacy for HR Professionals Series is a co-branded line of books developed jointly between Harvard Business School Press and SHRM (the Society for Human Resource Management).

This series will help HR professionals to become more influential strategic partners in their organizations by educating them in the core principles, practices, and processes of business and management. The purpose of the series is to help HR professionals develop knowledge and skills related to, but outside, the HR domain in order to make more strategic contributions to their organizations. These books will help HR professionals 'have a seat at the table' by becoming more proficient and literate in critical business and management arenas such as finance, negotiation, strategy, change management, etc.

Introduction

Chapter 1: Corporate Communication and the HR Professional: The HR Professional’s Role in the Communication Function

Chapter 2: Communication Fundamentals: The Basics of Corporate Communication

Chapter 3: Developing an Integrated Corporate Communication Strategy: A Strategic Approach to Corporate Communication

Chapter 4: Communication Research, Measurement, and Evaluation: The Use of Research in the Communication Process

Chapter 5: Communicating with External Audiences: The Communication Needs and Requirements of Various External Audiences

Chapter 6: Communicating with Employees: Strategies and Tactics for Communication with Internal Audiences

Chapter 7: Issues Management and Crisis Communication: Dealing Proactively and Effectively with Issues and Crises

Chapter 8: Developing and Implementing Communication Plans: A Process for Developing Effective Communication Plans

Chapter 9: Tools of the Trade: The Use and Benefits of Various Communication Tools

Chapter 10: Selecting the Appropriate Tool: Guidelines for Selecting the Right Tool for the Right Purpose

Chapter 11: Handling Challenging HR Communications: Insights for Dealing with Common yet Challenging Communication Situations

Chapter 12: Enhancing HR's Communication Competencies: What HR Professionals Need to Know to Ensure a Role in Corporate Communication

Appendix A: Speech Preparation Tool

Appendix B: What to Measure

Appendix C: Sample Scoring Sheet for Objective Media Review

Appendix D: Diagnosis Tool for Internal Communication

Appendix E: Sample Communication Plan

Appendix F: Acquisition—Phases and Types of Communication

Appendix G: Steps for Conducting Communication Audits

Appendix F: Audit Survey

Notes

For Furthering

Index

SHRM (the Society for Human Resource Management) is the world's largest professional association devoted to human resource management. Representing more than 170,000 individual members, the Society's mission is to serve the needs of HR professionals by providing the most essential and comprehensive resources available.