New Arrival Trademark Without a Lawyer: Your Guide to Securing Valuable Trademarks

Intellectual Property / Patent / Copyright

Trademark Without a Lawyer: Your Guide to Securing Valuable Trademarks

By Thomas Heinz Meitinger
New Arrival Springer-Verlag Berlin Heidelberg May 2026

Specifications

ISBN-13
9783662731260
Publisher
Springer-Verlag Berlin Heidelberg
Publication
May 2026
Format
Paperback

Details

The specialist book provides complete know‑how for trademark administration—from developing a brand name, determining the goods and services, to choosing the appropriate type of trademark. It explains at which patent and trademark office a mark can be registered. Trademark searches, trademark monitoring, and trademark enforcement form additional key topics. The book also outlines the legal options available for defending oneself against conflicting trademarks and shows how trademarks can be maintained and effectively managed.

Table of Contents

Introduction
Fundamentals of trademark law
Word mark or word/figurative mark
Life cycle of a trademark
Effects of a trademark
Finding a brand name
Registrability
Likelihood of confusion
German trademark
EU trademark.- International registration
Filing a trademark
Opposition to a trademark
Cancellation of a trademark
Trademark monitoring
Trademark search
Enforcing a trademark
Requirement of use of a trademark
Facelifting and relaunch
Value of a trademark
Using someone else's trademark.- eCommerce
Managing a trademark portfolio
Practical tips
HKD 1,196.00

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