New Arrival Trademark Without a Lawyer: Your Guide to Securing Valuable Trademarks

Intellectual Property / Patent / Copyright

Trademark Without a Lawyer: Your Guide to Securing Valuable Trademarks

By Thomas Heinz Meitinger
New Arrival Springer-Verlag Berlin Heidelberg May 2026

Specifications

ISBN-13
9783662731260
Publisher
Springer-Verlag Berlin Heidelberg
Publication
May 2026
Format
Paperback

Details

The specialist book provides complete know‑how for trademark administration—from developing a brand name, determining the goods and services, to choosing the appropriate type of trademark. It explains at which patent and trademark office a mark can be registered. Trademark searches, trademark monitoring, and trademark enforcement form additional key topics. The book also outlines the legal options available for defending oneself against conflicting trademarks and shows how trademarks can be maintained and effectively managed.

Table of Contents

Introduction
Fundamentals of trademark law
Word mark or word/figurative mark
Life cycle of a trademark
Effects of a trademark
Finding a brand name
Registrability
Likelihood of confusion
German trademark
EU trademark.- International registration
Filing a trademark
Opposition to a trademark
Cancellation of a trademark
Trademark monitoring
Trademark search
Enforcing a trademark
Requirement of use of a trademark
Facelifting and relaunch
Value of a trademark
Using someone else's trademark.- eCommerce
Managing a trademark portfolio
Practical tips
HKD 1,196.00

Inclusive of HK delivery

Ready to ship
Delivery Time: around 4-5 weeks
Extra 10 working days if shipping address outside Hong Kong
  • Free HK shipping over HK$1,000
  • International shipping to 35+ countries
Order Form
Save

Recommended

You may also be interested in these books:

More titles from Intellectual Property / Patent / Copyright

View all
Governance of Intellectual Property Rights in China and Europe
Edward Elgar Publishing

Governance of Intellectual Property Rights in China and Europe

Nari Lee; Niklas Bruun
HKD 1,853.67
A Legal Strategist's Guide to Trademark Trial and Appeal Board Practice, 2nd Edition
American Bar Association

A Legal Strategist's Guide to Trademark Trial and Appeal Board Practice, 2nd Edition

Jonathan Hudis
HKD 1,600.00
Intellectual Property and Private International Law
Edward Elgar Publishing

Intellectual Property and Private International Law

Paul Torremans
HKD 5,270.98
Handbook on the Economics of Copyright: A Guide for Students and Teachers
Edward Elgar Publishing

Handbook on the Economics of Copyright: A Guide for Students and Teachers

Richard Watt
HKD 554.21
Reclaiming Fair Use: How to Put the Balance Back in Copyright 2nd Edition
The University of Chicago Press

Reclaiming Fair Use: How to Put the Balance Back in Copyright 2nd Edition

Patricia Aufderheide; Peter Jaszi
HKD 212.00
Adventures in Childhood: Intellectual Property, Imagination and the Business of Play
Cambridge University Press

Adventures in Childhood: Intellectual Property, Imagination and the Business of Play

Jose Bellido; Kathy Bowrey
HKD 1,160.12