Trade Marks and Competition Law

Author: Alison Firth; Jonathan Griffiths; Spyros M. Maniatis; Noam Shemtov
Publisher: Oxford University Press
ISBN: 9780198728986
Published In: May 2022
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents

Details

This book provides a critical analysis of the interface between trade mark law and competition law through a combination of practice, doctrine, and policy. The two legal regimes are at opposite ends of the scale, with one promoting monopoly and the other competition; they operate at parallel levels, often without regard for the objectives and regulatory tools of the other. However, an increasing number of cases from the European Union (EU) and beyond cover the intersection of the two regimes.

This book highlights the ways in which the fundamentals of trade mark law are being challenged from a competition law perspective, and how trade mark principles affect the development and application of competition law. It provides a detailed overview of jurisprudence from Europe, the United States, and Australia, adopting a comparative approach.

The book explores three practical areas. Firstly, it considers the jurisprudence on how trade mark law internalises competition considerations. Secondly, it examines how competition law internalises trade mark considerations. Thirdly, it looks at the hierarchy of the direct relationship between trade mark law as a set of exclusionary rules that lead to market power on one hand and competition law as a set of rules targeting market power and its abuse on the other. The book then focuses on identifying and 'codifying' the judicial toolkit developed by the courts in all of these, and positions this against a theoretical justificatory background. Finally, it tests the sustainability of the toolkit against the 'competition plus' context and provides an appropriate policy framework for the balancing between trade mark rights and competition rules.
Part I
1: Introduction - The Tension between Trade Marks and Competition
2: Setting the Parameters - 'Competition Plus'

Part II
3: Trade Mark Law - Internalising Competition Considerations
4: Competition Law - Internalising Trade Marks as Property Rights
5: Competition Considerations: Trumping Trade Mark Rights

Part III
6: The Judicial Toolkit
7: The Theoretical Framework

Part IV
8: Conclusion - Trade Mark and Competition Plus
9: Conclusion - The Public Policy Framework