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Internet Branding for Lawyers

Internet Branding for Lawyers

Internet Branding for Lawyers Building the Client-Centered Website

Author: Jeff Lantz
Publisher: American Bar Association
ISBN: 9781614382935
Published In: August 2012
Format: Paperback , 232 pages
Jurisdiction: U.S. ? Disclaimer:
Countri(es) stated herein are used as reference only

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An effective law firm brand and a compelling website are two of the most critical aspects of law firm marketing, as they can have a tremendous impact on new client development and revenue. How can attorneys create an effective brand and website that will deliver new clients? What works well, and what aspects of the "traditional" website approach used by most firms should be avoided?

Internet Branding for Lawyers: Building the Client-Centered Website provides step-by-step direction on how to develop a solid brand and website that will attract the clients your firm desires. You'll learn how to:

Create a unique brand that identifies and addresses client needs.

Differentiate from competitors so that your firm will be seen as the right firm by prospective clients for their legal needs.

Develop a compelling Client-Centered Website with messages that resonate and lead to new clients.

Create powerful attorney profiles and practice area pages that convey the information that prospective clients are seeking.

The Client-Centered Website approach is fundamentally different from the "traditional" law firm website approach, which focuses on the firm instead of on how clients are served. You'll learn how to avoid the pitfalls of the "traditional" law firm website, as well as how to use successful branding and a Client-Centered Website as the cornerstone of your firm's marketing program.

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