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Marketing and the Law 5th Edition

Marketing and the Law 5th Edition

Marketing and the Law 5th Edition

Author: B Sweeney; M Bender; N Courmadias
Publisher: LexisNexis Australia
ISBN: 9780409338355
Published In: July 2015
Format: Paperback
Jurisdiction: Australia ? Disclaimer:
Countri(es) stated herein are used as reference only

¥18,302.03

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Description
Contents

Details

Marketing and the Law, 5th edition by Brendan Sweeney, Mark Bender and Nadine Courmadias adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications. While dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. Real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike. This new edition has been updated to reflect the latest developments in the Australian Consumer Law and is generously illustrated with case examples, tables, flow-charts and diagrams.

Features

real-world case studies and clear explanations make the material accessible for students and marketing practitioners alike
generously illustrated with case examples, tables, flow-charts and diagrams

1. Introduction to the Australian Legal System and the Law of Marketing

2. Protecting Inventive Ideas

3. Protecting Commercial Secrets

4. Protecting Copyright Material

5. Protecting Commercial Designs

6. Trade Designations: Passing Off and Unfair Trading

7. Trade Designations: Registration of Trade Marks

8. Product Packaging and Labelling

9. Product Liability

10. Advertising

11. Selling Techniques

12. Introduction to Competition Law

13. Collusive Conduct

14. Misuse of Market Power

15. Mergers

16. Resale Price Maintenance

17. Exclusive Dealing

18. Franchising

19. e-Marketing and e-Commerce

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