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Home >
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Sales & Marketing Law in New Zealand

Sales & Marketing Law in New Zealand

Sales & Marketing Law in New Zealand

Publisher: CCH New Zealand
ISBN: empty_190
Published In: November 2007
Format: Paperback
Jurisdiction: New Zealand ? Disclaimer:
Countri(es) stated herein are used as reference only

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Description
Contents

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This comprehensive book provides easy-to-digest information about the legal issues that sales and marketing professionals face in their everyday work from regulations bought about by the Fair Trading Act, Sale of Goods Act, Consumer Guarantees Act, Unsolicited Electronic Messages Act, Gambling Act and the Major Events Management Act.

Also reproduced are all of the updated Advertising Standards Authority codes of practice and the Marketing Association codes of practice and best practice guidelines.

· Advertising

· Managing customer data and privacy issues

· Unfair competition and sales practices

· Product labelling and safety

· Implied guarantees

· Intellectual property

· Contracts

· Regulatory bodies and working with the legal system

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