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Advertising Law and Regulation, 3rd Edition

Advertising Law and Regulation, 3rd Edition

  • Author:
  • Publisher: Bloomsbury Professional (formerly Tottel Publishing)
  • ISBN: 9781526515414
  • Previous Edition ISBN: 9781845924515
  • Published In: March 2024
  • Format: Hardback , 1000 pages
  • Jurisdiction: U.K. ? Disclaimer:
    Countri(es) stated herein are used as reference only

List Price: RM2,106.00

RM2,042.82 Save RM63.18 (3%)

Delivery Time: around 4 weeks
Extra 2-10 working days if shipping address outside Hong Kong
Free delivery Hong Kong?
Hong Kong: free delivery (order over HKD 1000)
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  • Description 
  • Contents 

Details

Covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the laws, statutes and self-regulatory codes that govern advertising and there are sections given to the specific issues affecting television, radio and cinema.

Part 1 General Legal Areas:

Consumer protection; Defamation; Malicious falsehood; Trade marks; Passing off; Comparative advertising; Contract law; Deceit and misrepresentation; Breach of Confidence; Privacy; Data protection; Copyright and moral rights; European law; Discrimination; Obscenity, indecency, religious and racial hatred; Contempt of court; Prize draws, competitions and lotteries; Advertising of gambling; Digital marketing and advertising

Part 2 Specific Advertising Rules:
Accountants; Actuaries; Alcohol; Ambush marketing; Animals and birds; Architects; Aviation; Branded content; British Broadcasting Corporation; Care homes; Charities; Children; Cinema advertising; Contraceptives, pregnancy and sanitary protection; Contract/customer publishing; Currency and postage stamps; Dating agencies; Diseases; Elections; Employment and business opportunities; Environment and green claims; Financial services; Flags; Food and drink

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