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Marketing Legal Services, 2nd edition

Marketing Legal Services, 2nd edition

Marketing Legal Services, 2nd edition

Author: David Monk; Alastair Moyes
Publisher: Law Society Publishing
ISBN: 9781853287565
Published In: November 2011
Format: Paperback + CD-ROM , 328 pages
Jurisdiction: International ? Disclaimer:
Countri(es) stated herein are used as reference only

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To compete with the new entrants into the legal services market, firms must becomemore aware of marketing issues across the whole range of their activities.

The second edition of Marketing Legal Services, looks at the introduction of alternative businessstructures and ways in which firms can compete using traditional marketing methods and social media.

Written by two experts in law firm marketing, this book and its accompanying CD-ROM will show you how to:

assess your market position
evaluate your marketing activity
establish and develop your marketing database and use it to increase business
increase profitability
make social media work for your firm
ensure your firm competes effectively with new entrants to the market.

1. 'Oh no! Not another marketing book';
2. Marketing and the legal profession;
3. Reviewing your firm's current position;
4. A marketing audit of your firm;
5. Marketing and management;
6. Databases;
7. Practice development;
8. Business structures and alternative business structures;
9. Underlying promotional matters;
10. Websites and the internet;
11. A client registration scheme and newsletters;
12. Advertising, press relations and other promotion;
13. Tying up loose ends and specific campaigns.

David Monk and Alastair Moyes are joint directors of Martketlaw Ltd. David Monk has over 20 years marketing andpractice development experience with solicitors firms. Alastair Moyes has over ten years experience of legal andprofessional services marketing.

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