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Rules to Speak By: Present and Persuade like the Country's Best Lawyers

New Arrival Rules to Speak By: Present and Persuade like the Country's Best Lawyers

Rules to Speak By: Present and Persuade like the Country's Best Lawyers

Author: John G. Snow
Publisher: Carolina Academic Press
ISBN: 9781531034863

Published In: April 2026
Format: Paperback
Jurisdiction: U.S. ? Disclaimer:
Countri(es) stated herein are used as reference only

$57.46

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Contents

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From high-stakes jury trials to crucial client pitches, a lawyer's success turns on their ability to speak persuasively. Rules to Speak By gives them science-backed techniques to do that.

This thorough guide applies to every situation in which lawyers speak—jury trials, courtroom arguments, CLE presentations, client pitches, and more. Drawing on advice from the country's best lawyers and research from cognitive psychology, the book teaches readers how to:

Grab and hold the audience's attention
Frame their arguments for maximum appeal
Make their points memorable and easy to understand
Use language designed for listeners, not readers
Create effective visual aids
Get the most from their voice and body language
Connect with the audience
Practice effectively
Tell compelling stories
Manage their nerves and speak with authority

To illustrate its lessons, the book uses examples from famous lawyers and cases—including Supreme Court Justices Ginsburg, Roberts, and Sotomayor; renowned lawyers like Johnny Cochran, Camille Vasquez, and Enron prosecutor John Hueston; and landmark cases like the Oklahoma City bombing trial, the George Floyd murder trial, and Google v. Oracle, among many others.

With its engaging style and concrete tips, the book is a valuable addition to your bookshelf—whether you're a law student, new associate, seasoned lawyer, or just someone curious about public speaking and persuasion.

Preface

The Ten Rules of Public Speaking

Rule One: Don’t Be Boring

Rule Two: It’s Not About You; It’s About Them

Rule Three: Have a Memorable Through Line

Rule Four: Make It Easy for Them

Rule Five: Prepare for Listeners, Not Readers

Rule Six: Give Them Something Good to Look At

Rule Seven: Bring Your Best Voice

Rule Eight: No Weird Body Language

Rule Nine: Be a Real Human Being

Rule Ten: Being Natural Doesn’t Mean Don’t Practice