How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business
Look inside TOC Index

Human Resources › HR Management

How Women Mean Business A Step by Step Guide to Profiting from Gender Balanced Business

By Avivah Wittenberg-Cox
John Wiley & Sons April 2010

Specifications

ISBN-13
9780470688847
Publisher
John Wiley & Sons
Publication
April 2010
Format
Paperback , 424 pages
Jurisdiction
International ? Countri(es) for reference only

Details

Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance.

We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?

Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change:

 

• Audit – where are you really at with gender balance now?

• Awareness – Opening your eyes to what better gender balance could mean for your company

• Alignment – Ensuring the buy-in that will bring about real results and change

• Sustain – Building gender diversity into corporate DNA

This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it.

Women are most of the talent and much of the market – you need this book.

 

 
 

Table of Contents

Dedication.

Foreword.

Acknowledgements.

Introduction.

Part I: Audit.

Chapter 1: What’s the Balance?

Chapter 2: What Do Others Do?

Chapter 3: What Do We Say?

Part II: Awareness.

Chapter 4: Why Should Business Care?

Chapter 5: Leading Gender Bilingual.

Chapter 6: Working Gender Bilingual.

Chapter 7: The Action Plan.

Part III: Alignment.

Chapter 8: Training.

Chapter 9: Talent.

Chapter 10: Markets.

Part IV: Sustain.

Chapter 11: Communicating.

Chapter 12: Measuring.

Chapter 13: Rewarding.

Conclusion.

Notes.

Bibliography.

Index.

About the Author

Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.

This lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.

Out of stock
This title is currently unavailable for purchase.
  • Free HK shipping over HK$1,000
  • International shipping to 35+ countries
Save

Recommended

You may also be interested in these books:

More titles from HR Management

View all
Project Manager's Spotlight on Change Management
John Wiley & Sons

Project Manager's Spotlight on Change Management

Claudia M. Baca
HKD 250.00
HR Networking
Aspen

HR Networking

HKD 436.50
Employee Competition: Covenants, Confidentiality, and Garden Leave 3rd ed
Oxford University Press

Employee Competition: Covenants, Confidentiality, and Garden Leave 3rd ed

Paul Goulding
HKD 3,593.85
Writing Effective Policies and Procedures
Amacom

Writing Effective Policies and Procedures

Nancy J. Campbell
HKD 600.00
Building an Outstanding Workforce: Developing People to Drive Individual and Organizational Success
Kogan Page

Building an Outstanding Workforce: Developing People to Drive Individual and Organizational Success

Paul Aldrich; Andrew Pullman
HKD 390.00
Retooling HR
Harvard Business School Press

Retooling HR

John Boudreau
HKD 350.00