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The Commercial Appropriation of Fame: A Cultural Analysis of the Right of Publicity and Passing Off

The Commercial Appropriation of Fame: A Cultural Analysis of the Right of Publicity and Passing Off

The Commercial Appropriation of Fame: A Cultural Analysis of the Right of Publicity and Passing Off

Author: David Tan
Publisher: Cambridge University Press
ISBN: 9781107139329

Published In: January 2017
Format: Hardback
Jurisdiction: U.K. ? Disclaimer:
Countri(es) stated herein are used as reference only
Paperback Edition ISBN: 9781316504987

List Price: RMB 1,201.20

RMB 1,165.16 Save RMB 36.04 (3%)

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Description
Contents

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Celebrities can sell anything from cars to clothing, and we are constantly fascinated by their influence over our lifestyle choices. This book makes an important contribution to legal scholarship about the laws governing the commercial appropriation of fame.

Exploring the right of publicity in the US and the passing off action in the UK and Australia, David Tan demonstrates how an appreciation of the production, circulation and consumption of fame can be incorporated into a pragmatic framework to further the understanding of the laws protecting the commercial value of the celebrity personality.

Using contemporary examples such as social media and appropriation art, Tan shows how present challenges for the law may be addressed using this cultural framework. This book will be of interest to intellectual property law academics, judges, practitioners and students in the US and common law jurisdictions, as well as those in the field of cultural studies.

1. Introduction to the phenomenon of the contemporary celebrity

2. Relevant insights from cultural studies on contemporary fame

3. The right of publicity in the United States

4. Right of publicity and use of identity

5. Right of publicity and appropriation of commercial value of identity

6. Right of publicity and freedom of speech under the First Amendment

7. Cultural studies and the common law passing off action

8. Twenty-first century challenges: digital fandom, social media and fantasy video games

9. Conclusions.

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