Giving 2.0 - Fund Raising

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Giving 2.0 is the ultimate resource for anyone navigating the seemingly infinite ways one can give. The future of philanthropy is far more than just writing a check, and Giving 2.0 shows how individuals of every age and income level can harness the power of technology, collaboration, innovation, advocacy, and social entrepreneurship to take their giving to the next level and beyond.

Major gifts may dominate headlines, but the majority of giving still comes from individual households—ordinary people with extraordinary generosity. Even in 2009, at a time of deep recession, individual giving averaged almost $2,000 per household and drove 82% of the $300 billion donated that same year. Based on her vast experience as a philanthropist, academic, volunteer, and social innovator, Arrillaga-Andreessen shares the most effective techniques she herself pilots and studies and a vast portfolio of lessons learned during her lifetime of giving. Featuring dozens of stories on innovative and powerful methods of how individuals give time, money, and expertise—whether volunteering and fundraising, leveraging technology and social media, starting a giving circle, fund, foundation, or advocacy group, or aspiring to create greater social impact—Giving 2.0 shows readers how they can renew, improve, and expand their giving and reach their fullest potential.

A practical, entertaining, and inspiring call to action, Giving 2.0 is an indispensable tool for anyone passionate about creating change in our world.
Introduction 1

1 giving yourself 13

A Donation More Valuable Than Money

2 connecting the drops 43

New Ways to Make a World of Difference

3 charting a course 67

Smart Choices with Your Checkbook

4 determining a destination 101

Assess Your Aspirations and Impact

5 game changers 127

Transform the World with Shared Ideas

6 something ventured 153

Give and Learn by Getting Together

7 changing minds 175

A Tool on the Road to Transformation

8 family matters 201

Gifts That Keep on Giving

9 in the trenches 227

Get Big Results from a Small Nonprofit

epilogue: the time is NOW 255

appendix I 259

Creating Your Giving Journal

appendix II 263

Vehicles for Giving

appendix III 267

Resources for Giving

appendix IV 270

Jargon Buster

Notes 286

Note of Gratitude 289

About the Author 295

Index 297
Laura Arrillaga-Andreessen is founder and chairman emeritus of SV2 (Silicon Valley Social Venture Fund), president of the Marc and Laura Andreessen Foundation, and director of the Arrillaga Foundation. She is founder and chairman of Stanford PACS (Center on Philanthropy and Civil Society), and she has taught strategic philanthropy at Stanford Graduate School of Business since 2000. Laura holds an MBA, two MAs, and a BA from Stanford University and has received numerous philanthropy awards. She lives in Silicon Valley with her husband, entrepreneur and venture capitalist Marc Andreessen.

All royalties received (directly or indirectly) by the author from the sale of this book will be donated to philanthropic organizations. For more information, please visit?www.giving2.com.